Chief Marketing Officer
Battista joined Pleatco Filtration in November 2006 as a professional brand and marketing consultant and was appointed the role of Chief Marketing Officer in early 2007. Highlights of his career at Pleatco include the highly successful development of the Pleatco brand in the pool & spa industry, taking the fledgling regional company from a 5th place minor player in 2006 to the industry's #1 brand in the replacement filtration space by 2009. The company has enjoyed remarkable growth year-over-year, and expansion into the European market. He was instrumental in the acquisition of the company by Align Capital partners in 2018. Since then the company has expanded into the Industrial Air Filtration space exponentially growing the business with the acquisition of three major filtration companies that are now under the banner of Pleatco Filtration and the brand / marketing guidance of Battista. His role is to continue to develop sales globally and aggressively grow the business leveraging the highly respected brand to greater heights.
Prior to Pleatco Filtration, Battista had more than 25 years of international experience as a creative director and producer in advertising, film, television and marketing and as Chief Creative Office of Voyages TV LLC, The TV Travel Channel, CCO Showt Ltd. and General Manager - Online, for TVSN the major television retailer in the pan-pacific region.
His career started in Australia as the creative director for a myriad of network programs across Australia, including award-winning weekly TV series, Drive-time, Bright Ideas and Ground Zero. In 1998 Battista became Creative Director of TVSN, Australia’s premier shopping network, where he was instrumental in assisting with a corporate turn around and successful IPO. He went on to be appointed GENERAL MANAGER, ONLINE and was the chief architect and technical / creative executive responsible for the design, build and launch company’s major e-commerce shopping portal TVSN.COM. Following this he was recruited as CCO for Voyages LLC, the TV Travel Channel and successfully built out the network across India, Europe(Germany), India (Mumbai) and the USA over a 10 year period. As Chief Creative Officer for Showt Ltd, he was instrumental in the design, marketing and brand roll out of the global voting platform launched all over the world in 62 languages.
Battista holds a BA in Communications / Design Sydney College of the Arts, Honors Degree in Marketing,Sydney University and a Masters Degree (Grad. Dip.) in Media from Melbourne University.